Current iPod Trends 2011
Apple`s iPod line, first released in 2001, has a consistent history of getting thinner and lighter with every generation. The future of the iPod series is likely to go even further as recent patent applications by Apple hint at their next step. Each one will also gain other predictable changes- greatly improved flash storage, longer battery life and Apple`s new strategy which seems to be cutting-edge prices. By setting the retail price of their products at the same level as the cost price for retailers to buy it from Apple they have held the price down. Apple then make their profit with sales from their Apple stores while other retail sales act as advertising for them and as loss-leaders for the retailers.
Even their most powerful mobile devices, the iPhone 4 and the iPad 2, are now 9.3mm and 8.8mm and are about to hit one of the simplest limiting factors to their thinness: the 3.5mm headphone jack. The patent filing is for three new socket designs that accept a standard 3.5mm headphone jack but by expanding when it is plugged in allow the device that contains the socket to be narrower, even narrower than the 2.5mm of the miniature jack currently in use. It remains to be seen if Apple choose to use this idea rather than designing their own flat connector as tying users into proprietary or unique designs has been a common choice in the past.
The current line up of four iPod types: the Shuffle, Nano, Classic and Touch is likely to be reduced to two or three devices as users get more used to touch screen interfaces and demand for a physical interface falls. The iPod Classic line is likely to be discontinued, leaving the very simple Shuffle and the touch display Nano and Touch.
In the future the Touch will almost certainly remain very similar to the latest generation of iPhone, though the amount of memory lags by one generation, using the same hardware and styling and lacking mobile data. The screen and battery life will be improved greatly as the Touch is aimed at dominating the portable media market for films and TV Shows. It is possible that the market for the Touch will be squeezed by the iPhone and iPad, especially if streaming media for mobile devices, such as Netflickz, continues to grow and becomes the usual way of watching media, making the Touch`s lack of mobile data crippling.
Apple`s Shuffle and Nano models may merge into one device aimed at the designer end of the MP3 player market as the falling price of touchscreens makes the the iPod Shuffle`s lack of a screen of no longer worth the cost saving. They are guaranteed to keep getting smaller to the limit imposed by being too small to use. It is not clear what technologies Apple may try to apply, possibilities include wireless Bluetooth ear buds, especially if wireless power for such a small device could be perfected with the iPod powering the earbuds. The earbuds would then be two separate items, one for each ear unconnected by the clutter of wires and as visually and physically unobtrusive as possible.
Much as the Apple iPhone does for smart phones the iPod series are still dictating the design and pace of MP3 player development.